Tag Archives: message

good morning, Philippines!

It’s now 5:56 am in my PC’s clock and in my relatively huge red alarm clock. Now, I am getting myself ready for work. Yipee! I know that this would be a very exciting day! I will talk to some of my superiors to clear things out about my task, which according to the software we’re using is due for tomorrow.


Yesterday, I realize that efficiency is not only how fast you write and how flawless your grammar is. You need to abide in their standards. In journalism, things are the same, however quite different. Journalism is full of jargon, straightforward and very impersonal. I need to adjust the way of my writing to the current standards that is more relaxed, more personal and more light. When I say light, “high” language is out; Homer Simpson‘s way of saying and understanding things is in.

It is not that our readers are below average but they are more at ease with homey language. My boss said that the writing must be more colloquial, if not, just like how children’s book are written. Writing is not for the sake of expressing yourself; it is a way of communicating with other people. Notwithstanding their age, educational background, and social status — you must convey the message exactly how can they understand it. It’s quite academic to say that most of the attempts to better communicate fail because of the wrong signals contained in your words or gestures. As Marshall McLuhan says it: the medium (language) itself is the message.

The Wikipedia (2011) explains McLuhan’s idea as

McLuhan understood “medium” in a broad sense. He identified the light bulb as a clear demonstration of the concept of “the medium is the message”. A light bulb does not have content in the way that a newspaper has articles or a television has programs, yet it is a medium that has a social effect; that is, a light bulb enables people to create spaces during nighttime that would otherwise be enveloped by darkness. He describes the light bulb as a medium without any content. McLuhan states that “a light bulb creates an environment by its mere presence.

Now, in writing the articles the language itself, or the way the article’s written convey either the clear or ambiguous message to the reader, thus enabling him to understand or misunderstand the essential or the core message that you want him (or her) to receive or the information that he or she must know.

It has been difficult, I admit to get away from the stiff writing that I used to, but it is a necessity to learn new methods of writing, and that is easy writing. Now, I need to read more references about this stuff and practice more until I assimilate (gee! did I use the word assimilate??? I am, again, getting academic!!!) the way that good and relaxed writers write.

Yup! That’s it! See you later folks! I must be at the office at exactly 8:30 am. Ciao!



The medium is the message (phrase). (2011, February 18). In Wikipedia, The Free Encyclopedia. Retrieved 22:15, March 3, 2011, from



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Posted by on March 4, 2011 in Critical Essay


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